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Our Story

Our founder, Esther is a native of Mumbai, India — her family immigrated to the United States when she was seven. With a love for the outdoors, recycling, and animals, Esther studied Environmental Science and Conservation. Now a dog mom, educator and naturalist, she believes that with education, you can create a safer world.
Quote from Esther Salata, Founder + CEO: "From a young age I always wanted to create positive changes in my community. With an environmental science background, I spend a lot of time outdoors. I love gardening, bonfires, and playing with my dog outside. I noticed an increase in mosquitos and ticks around my house that were not only biting me but also my dog Benny. I wanted to create a product that was safe to use for Benny, myself, and the environment, that’s when I came up with  Benesafe."Benesafe™ was born to offer natural protection against insects made with plant-based ingredients, so you can enjoy the outdoors while keeping your family, pets and environment safe.